Simplifying Public Healthcare Insurance

Empowering India's middle class with easy access to free public healthcare insurance plans.

App name / Client

NIROG

My Role

Product designer

Industry

Healthcare

Platform

Mobile app

project image

Overview

NIROG aims to tackle the significant problem of healthcare insurance accessibility for middle-class individuals, particularly those in Tier 2 and Tier 3 cities.

Many are unaware of available government schemes, struggle with enrolment processes, and lack information regarding benefits and coverage.

NIROG provides a centralised platform to address these issues, empowering users to make informed decisions about their healthcare.

Core feature of NIROG app: Insurance Plan Benefits, Coverage and Enrolment

Problem Statement

Many in rural areas lack access to affordable health insurance. While the working class relies on employer benefits or private plans, many others remain uninsured.

Government schemes, costing as little as ₹200/month, aim to cover everyone but remain underutilised due to low awareness and limited access. This often resulted in financial hardship and impacted their overall well-being.

Objectives and Goals

Our primary objectives were to increase awareness of public healthcare insurance schemes, simplify the enrolment process and improve accessibility to information. We defined success using the following key performance indicators (KPIs):

  • 50,000+ app downloads
    • 30% increase in awareness (measured pre and post user survey)
      • 4.5/5 CSAT score based on user feedback

        Desk Research

        Based on my research, I have found that individuals face many challenges while accessing public healthcare.

        User interview


        Ideation and Concept Development

        My core focus was to create an app that is intuitive, multilingual, and informative. I prioritised simplifying complex information, streamlining the enrolment process, and ensuring resources were easily accessible

        Based on desk research and user interviews, I divided the solutions into two categories: feasible ideas, which were drafted based on the current public healthcare services, and unconstrained ideas, which focused on potential future improvements for the app.

        User persona and match the plan and scheme based on their location, age, annual income and number of family members.

        Design Process

        The design process began with rough sketches blocking out main features of the app, followed by user flow diagram.

        Step 1

        The user needs to upload the following documents within the app to receive personalised plan recommendations and assist in the enrolment process.

        Step 2

        User onboarding with bite-size information

        Step 3

        Enable users to link their existing health insurance.

        Step 4

        Authenticate users to access the app and collect their primary details, such as name, location, and health records.

        Step 5

        Access the user's health records and documents to provide personalized recommendations based on their needs.

        Step 6

        A user dashboard to view their health plan details and explore its benefits.

        Step 7

        Break down the information on benefits and coverage into cards to guide users on how to avail them, including relevant video lessons for practical applications. Finally, users can apply online to enrol in the plan.

        Step 8

        After successfully enrolling in the plan, users can view the list of empaneled hospitals and submit a claim application.

        Step 9

        Under the claim process user can able to

        1. Upload the documents to receive your claim ID.
          1. Check the claim status using claim ID.
            1. View the tutorial on how to apply for a claim within the app.

              Design Review

              As part of the design process, I created an information architecture for the mobile app to address the problem statement before moving on to screen design. The architecture was reviewed by the following mentors:

              Lakshitha Nagpal, 10k designer cohort mentor

              Aarti Kava, Adplist mentor

              Design Elements

              The mobile app is designed primarily for Android users and utilizes the Material 3 Design Kit, which provides built-in styles and components.

              On the basis of color psychology we have used BLUE color, followed by color theory to define the Primary, Secondary and Ascent color for the app.

              Logo - NIROG, Ensuring healthier tomorrow

              Text style - Poppins(Primary) Nunito(Secondary)

              Final Design

              Prototype

              Outcome

              NIROG successfully addressed the challenges of healthcare insurance accessibility. The final design is a user-friendly, multilingual app that provides a single source of truth for public healthcare insurance schemes. It features streamlined enrollment, clear explanations of benefits, interactive learning materials, and hospital locators. 

              Learnings and Reflections

              This project reinforced the importance of user-centered design in solving complex real-world problems. The iterative design process, combined with extensive user research and feedback, was crucial for success.